LALOT is an independent global wholesale and brand development agency representing fine and demi-fine jewelry brands. Founded by Allana Lalot, the agency works with a curated portfolio of brands, offering tailored services in wholesale management, sales strategy, brand development, marketing, and creative direction.

With over a decade of experience in the jewelry industry, Allana brings a unique perspective shaped by her early career in the music industry, where she worked in marketing and PR across Canada and Australia. Her foundation in storytelling and brand positioning naturally evolved into a passion for the jewelry space, where she has built a reputation for driving strategic growth and fostering strong brand identities and relationships.

LALOT was founded from a vision to create a different kind of agency - one rooted in intention, personal connection, and a commitment to building long-term partnerships between brands and retailers. Through a thoughtful, collaborative approach, LALOT empowers both emerging and established brands with the tools, strategy, and relationships needed to thrive in today’s market.